wisevietnam.org

Women’s Initiative for Startups and Entrepreneurship (WISE)

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About us

The Women’s Initiative for Startups and Entrepreneurship (WISE) is a high profile non-profit organization supporting women-led start-ups and businesses in Vietnam. WISE offers all rounded business development support for women including capacity building, business incubation and acceleration, business mentoring, improving access to finance and investment, business community building, research and policy advocacy, and fostering connections with resources and opportunities for women to create new startups as well as innovate and grow their businesses.

WISE has provided capacity training for over 15,000 WSMEs, including many ethnic minorities. We have equipped 8000 women with business knowledge and skills through a mobile learning platform, and provided mentoring, networking opportunities and other resources to a community of 18,000 businesswomen. WISE accelerated and supported female-led startups to grow and raise US$2.5 million in early stage investment, and even engaged in promoting enabling policy environments for WSMEs by leading the advocacy for inclusion of WSMEs in legislation.

Our vision

To promote gender quality by empowering women to start and grow business

Our mission

To become the go-to organization supporting women to succeed for an equal and prosperous world.

Founding team

Tu Thu Hien

Tu Thu Hien

Founder & CEO

Tu Thu Hien is the Founder and CEO of the non-profit social enterprise Women’s Initiative for Startups and Entrepreneurship (WISE). Since launching in 2017, she has led the development of WISE’s program portfolio to support female-led startups in Vietnam by offering business development support to women and connecting them with the resources they need to innovate. Hien is passionate about strengthening women’s ability to succeed in the startup and entrepreneurship ecosystem and wants to see women-led businesses thrive. Prior to...Xem chi tiết
xTu Thu Hien

Tu Thu Hien

Founder & CEO

Tu Thu Hien is the Founder and CEO of the non-profit social enterprise Women’s Initiative for Startups and Entrepreneurship (WISE). Since launching in 2017, she has led the development of WISE’s program portfolio to support female-led startups in Vietnam by offering business development support to women and connecting them with the resources they need to innovate. Hien is passionate about strengthening women’s ability to succeed in the startup and entrepreneurship ecosystem and wants to see women-led businesses thrive. Prior to this role, Hien was the Country Manager for the Mekong Business Initiative– a program supported by the Asian Development Bank and the Government of Australia. Here, she advocated for the private sector during the development of the ‘Small and Medium Enterprises Support Law’ in Vietnam, resulting in two articles that directly supported women business owners. Hien holds a Master of International Development Policy (2005) from Duke University and a Bachelor of Economics (1999) from the University of Foreign Trade in Hanoi. She began her career as a TV Reporter and Editor for Vietnam Television in 1998, followed by obtaining diverse experience in government, international development, the private sector, and even broadcast journalism.

Ngo Hong Diep

Ngo Hong Diep

Co-founder & COO

Diep is the Co-Founder and COO of the Women’s Initiative for Startups and Entrepreneurship (WISE). She works closely with the CEO and rest of the team to support women startups in Vietnam. Diep is very passionate about promoting women’s innovation and entrepreneurship. Before joining WISE, Diep was the Deputy Country Manager of Vietnam for the Mekong Business Initiative (MBI). In this role, Diep helped women’s business associations in Vietnam by advocating for better support and piloting new solutions to facilitate...Xem chi tiết
xNgo Hong Diep

Ngo Hong Diep

Co-founder & COO

Diep is the Co-Founder and COO of the Women’s Initiative for Startups and Entrepreneurship (WISE). She works closely with the CEO and rest of the team to support women startups in Vietnam. Diep is very passionate about promoting women’s innovation and entrepreneurship. Before joining WISE, Diep was the Deputy Country Manager of Vietnam for the Mekong Business Initiative (MBI). In this role, Diep helped women’s business associations in Vietnam by advocating for better support and piloting new solutions to facilitate women-owned businesses' access to finance. In addition, Diep has worked as a Governance Consultant for the World Bank Office in Vietnam. In this capacity, she promoted and advocated for transparency and accountability in Vietnamese institutions. Prior to this, she gained eight years of experience working as a trade policy officer in the Ministry of Industry and Trade (MOIT) and was involved in Vietnam's WTO Accession negotiations. Diep holds a Master of International Economics (2004) from the University of Birmingham in the UK under the Chevening Scholarship program, and a Bachelor of Economics (1999) from the University of Foreign Trade in Hanoi. She began her career as a TV Reporter and Editor for Vietnam Television in 1998 but has a diverse background spanning involvement in the private sector, government, and international development.

Team members

Tran Minh Trang

Tran Minh Trang

Program Director

xTran Minh Trang

Tran Minh Trang

Program Director

Trang graduated with a Bachelor of Law - Faculty of Law, from Hanoi National University and a Master of International Law - from Lyon University, France. Trang has 8 years of experience working at international NGOs such as ChildFund Australia, ActionAid, and ASMAE, with different roles in M&E management, project management, and partnership development. Currently, Trang is in charge of managing different programs focusing on supporting female start-ups and female-owned small and medium-sized enterprises (SMEs) to improve capacity, obtain investment, and transition into the international market.

Pham Bich Hong

Pham Bich Hong

Program Manager

xPham Bich Hong

Pham Bich Hong

Program Manager

Pham Bich Hong graduated from the Faculty of Economics, at the National Economics University. Hong has over 15 years of experience in managing commercial and development projects, conducting business development and marketing, as well as administrative management. Hong has participated in training projects for UN Women, UNDP, ADB and equipment supply projects for the Ministry of Public Security and the Ministry of National Defense.

Le Huyen Trang

Le Huyen Trang

Program Coordinator

xLe Huyen Trang

Le Huyen Trang

Program Coordinator

Trang graduated from the Faculty of International Relations at Moscow State Institute of International Relations. She is a government relations and project coordination expert with over 4 years of experience in international development and the public sector. Currently, Trang holds the position of Program Coordinator. With diverse experience from collaborative projects with international organizations such as UN Women, Développement international Desjardins, and MicroSave Consulting, she participates in initiatives aimed at enhancing the capacity of women-owned enterprises and promoting gender equality in the business sector in Vietnam.

Le Ngoc Anh

Le Ngoc Anh

Project Officer

xLe Ngoc Anh

Le Ngoc Anh

Project Officer

Graduating at the top of her class in Public Policy from Nottingham Trent University, Ngọc Anh currently serves as a Project Officer. With expertise in project coordination, policy research, and training organization, she is involved in supporting initiatives to promote gender equality and develop women-led businesses in Vietnam. In her role, Ngọc Anh contributes to the implementation of collaborative projects with international organizations such as ADB and CARE, focusing on supporting and enhancing the capacity of small and medium-sized enterprises owned by women in Vietnam.

Tran Thi Thu Thuy

Tran Thi Thu Thuy

Chief Accountant

xTran Thi Thu Thuy

Tran Thi Thu Thuy

Chief Accountant

Ms. Tran Thi Thu Thuy graduated with a Bachelor of Banking and Finance of the National Economics University and holds the Certificate of Chief Accountant from the Academy of Finance. Currently, Ms. Thuy is working at WISE as Chief Accountant, is responsible for managing the company's finance. Prior to joining WISE, Ms. Thuy had more than 15 years of experience working many different accounting roles including Tax Accountant, General Accountant, Project Accountant of various professions.

Nguyen Thi Dinh

Nguyen Thi Dinh

Admin & Accountant Officer

xNguyen Thi Dinh

Nguyen Thi Dinh

Admin & Accountant Officer

Định graduated with a major in Auditing from the Faculty of Corporate Accounting at Banking Academy. As an accounting expert with over 6 years of experience, Định currently holds the position of General Accountant and Administrative Officer. Throughout her career, she has accumulated 2 years of experience as an Audit Assistant, 1 year in a Senior position at a non-Big audit firm, and 3 years managing accounting for an accounting service company. With a deep understanding of financial management and internal accounting, she actively supports the Chief Accountant in accounting and internal management tasks.

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