At WISE, we ensure that a gender equality lens is consistently applied in the execution of all activities and programs.
One of our goals is to eliminate harmful gender stereotypes , This can be seen through our He Can Campaign (as part of the Investing in Women program), where we revisit gender norms and rethink the roles of men and women in modern society. This media campaign encouraged participation from men and women to raise gender awareness through a painting competition and a photo contest.
Additionally, we aim to enhance economic empowerment for women in Vietnam through projects like the GREAT project. Through this project, WISE supported ethnic minority women in the rural province of Son La to start their own businesses. This project promoted gender equality by supporting women in leadership positions to improve their economic efficiency in agricultural production and tourism development.
Learn more about He Can here: https://www.hecan-wisevietnam.org/