Last week, WISE held the first session of our intensive training #Bootcamp Program. This year’s program focused on Exporting for small and medium-sized enterprises, specifically women-owned enterprises, and was held in partnership with the Asian Development Bank, the State Bank of Vietnam (SBV) and Canada’s WUSC Vietnam.
This program attracted the attention of more than 40 small and medium enterprises in the #agrifood food sector in Vietnam, along with the participation of representatives from the Vietnamese Trade Offices for the European market.
Through the Bootcamp program, the participating #SMEs learned about the EU market’s regulations on packaging and labeling, the export operation process, and improved their story telling skills to build their own brand/product story under the guidance of trainer Trang Ha.
With the contributions from the Vietnamese Trade Offices in the European market, attendees also understood the trends of consumption in the European market- especially the Nordic, German and Turkish markets.
Mr. Bui Vuong Anh, Commercial Counselor from the Vietnam Trade Office in Germany, shared that Vietnam’s processed agricultural products have so much potential and are suitable for the German market in particular or the European market in general.
For the Nordic market, Ms. Thi Hoang Thuy Nguyen, Commercial Counselor from the Vietnam Trade Office in Northern Europe said that Nordic consumers are especially concerned about the environment after the pandemic, and this issue is becoming more and more important.
Consumers from this region are interested in sustainable products produced through processes that ensure standards for environmental protection. For agricultural products and food, consumers are increasingly inclined to consuming organic food. For everyday consumer products, they tend to choose products that are simple, convenient, reusable, and made using recycled materials.
Through sharing by the Vietnamese Trade Offices in the European market, the SMEs joining the bootcamp have understood the and trends of consumption in the European market. Now, businesses can orient themselves with the appropriate strategies to export their products to these markets.
Into the future, WISE will continue to support businesses, especially women-owned businesses, in improving their export capacity and product development as well as trade promotion support programs so that businesses can expand their markets and bring Vietnamese branded products to European consumers.